Items where Author is "Parsonage, Isobel"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Cockrill, Antje and Parsonage, Isobel (2016) Shocking people into action – does it still work? An empirical analysis of emotional appeals in charity advertising. Journal of Advertising Research, 56 (4). pp. 401-413. ISSN 0021-8499

This list was generated on Fri Mar 29 02:05:03 2024 GMT.