Strategic Analysis for the Development of a Waterplane Network in Greece

Karkatzoulis, Athanasios (2021) Strategic Analysis for the Development of a Waterplane Network in Greece. Masters thesis, University of Wales Trinity Saint David.

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Abstract

In Greece, one opportunity for a new market with zero competition for the time being is that of waterplanes. Waterplanes may function as a useful tool that will fill the market gap for the connection of remote areas, mainly islands. It can also provide a quick and economical solution for transportation from mainland Greece to other areas where transportation is long and expensive. It is an original medium that can enhance this in turn one of the two most ‘heavy industries’ in Greece, namely tourism. However, for the above to be achieved, there must be a clear legal framework so that the respective companies can operate, as well as the corresponding territory so that the interested investors can understand. It is one of the financial sectors, yet unsaturated with multiple opportunities for new investments as well as in ‘blue ocean’ strategies, such in the case of waterplanes. This work raises the issue of the use of waterplanes to improve national transport planning. The waterplane is a rather unusual and unknown means of transportation for most people, but it has advantages that makes it useful and easy to use in several countries around the world. In addition, this work analyses whether, and in what way, the waterplane can be part of the solution to the complex and multidimensional transport problem in this area (or other similar). To date there have been multiple efforts to raise and investigate the waterplane implementation both in Greece and the rest of Europe. However, their focus was segmental in many topics that surrounds this field, from analysis on the regulatory background to site specific case studies. Yet, there are still knowledge gaps in the synthesis and interconnections of the variables that surround the waterplane business venture. Therefore, through this thesis we aim to provide a comprehensive analysis for the operation, feasibility, and sustainability of waterplane in the area. This has been done through an extensive empirical investigation of the strategic management methods and the financial assessments. In addition, qualitative and quantitative data have been collected and examined to provide a holistic overview of the market potential. Raw data has been collected from questionnaires designed and responded by potential waterplane users. Also, interviews have been organised with specialised people in aviation and tourism, to gain even more awareness in our research. This thesis may function as the basis and reference for future entrepreneurs and the immediate appreciation of the tangible and intangible benefits that the waterplanes can offer to the Hellenic region.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Theses and Dissertations > Masters Dissertations
Depositing User: Lesley Cresswell
Date Deposited: 15 Sep 2022 11:20
Last Modified: 15 Sep 2022 11:20
URI: https://repository.uwtsd.ac.uk/id/eprint/2093

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