Role of the Internet of Things (IoT) Applications in Business and Marketing

Amin, Ahmad Ayaz and Munna, Afzal and Shaikh, Md Sadeque Imam and Kazi, Baha Uddin (2023) Role of the Internet of Things (IoT) Applications in Business and Marketing. In: Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, pp. 105-122.

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The realm of the internet of things (IoT) takes center stage in the 21st century world, showcasing its profound impact in homes, workplaces, and education. As businesses strive to remain competitive, the adoption of IoT infrastructure becomes imperative, unlocking the transformative potential of its pipeline, composed of essential components that drive a revolutionary marketing approach. By seamlessly integrating these elements, enterprises demonstrate unmatched marketing effectiveness, forging deeper connections with consumers while surpassing traditional strategies. This study emphasizes the symbiotic relationship between IoT technology and marketing, illuminating the limitless opportunities it presents for thriving in an interconnected era. A compelling case emerges for businesses to embrace IoT-driven marketing as a pivotal driver of success in an increasingly competitive market landscape.

Item Type: Book Section
Additional Information: ** From Crossref book chapters via Jisc Publications Router ** History: ppub 30-06-2023; issued 30-06-2023.
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
T Technology > T Technology (General)
SWORD Depositor: JISC Publications Router
Depositing User: JISC Publications Router
Date Deposited: 11 Aug 2023 10:39
Last Modified: 09 Jan 2024 16:45

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