Financial Technology and Sustainability Strategies: In the Perspective of Banking Industry in Malaysia

Sebastian, Veronica (2023) Financial Technology and Sustainability Strategies: In the Perspective of Banking Industry in Malaysia. Doctoral thesis, University of Wales Trinity Saint David.

Sebastian, Veronica (2023) DBA Financial Technology and Sustainability Strategies.pdf - Accepted Version
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The fourth Industrial Revolution features natural deterrents in executing the fourth business unrest model, affecting the banks’ sustainability. A system innovation known as disruptive innovation effectively changes an established system or industry by adding practicality, ease of access, comfort, and an economical cost. In the financial services sector, this has entirely changed and enabled the rise of a new financial technology trend (FinTech). However, FinTech problems cause the banks to suffer from adapting to digitalisation without knowing its impacts on their personal, internal, and external assets, which could endanger the survival of the banks. Therefore, this research investigates the effects of FinTech on sustainability strategies with a resource-based view (RBV) as a mediator in Malaysia’s banking industry and develops an impact model based on that relationship. The relationship is based on the resource-based view theory and sustainable development theory, in which FinTech is identified as a resource that leads to banking sustainability. The RBV focuses on the company's internal resources to perceive those properties, abilities, and skills with the potential to supply superior competitive benefits. The method used for this study was a questionnaire survey that was given out to 125 employees in the asset, financial, and payment departments of 39 banks, including commercial banks, retail banks, and investment banks. In order to estimate the parameters of the research model and meet the study's goals, the data from the questionnaire was analysed using PLS-SEM path modelling. The findings indicated that FinTech has a favourable impact on RBV and sustainability plans. The RBV also plays a key role in the impact of sustainability measures and serves as a bridge between FinTech and sustainability strategies. This shows that FinTech and sustainability methods are being used in Malaysia's banking sector, which is transforming slowly by delivering a variety of products that can be accessed digitally. The study's shortcomings include the fact that only a small number of factors were examined and that the data was gathered from workers in a single division of the Malaysian banking sector. In future research, it is advised to use other samples in order to obtain a different perspective on the environment of the study and other variables for a fuller analysis and generalisation of the findings.

Item Type: Thesis (Doctoral)
Subjects: H Social Sciences > HG Finance
Divisions: Theses and Dissertations > Doctoral Theses
Depositing User: Victoria Hankinson
Date Deposited: 18 Dec 2023 14:23
Last Modified: 18 Dec 2023 14:23

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