Ethical decision making in the pre-development phases of AI technology

Obi, Nwakaego and Ozuem, Wilson and Jawad, Caroline (2023) Ethical decision making in the pre-development phases of AI technology. Interdisciplinary Journal of Economics and Business Law, 12. pp. 58-81. ISSN 2047-8755

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Abstract

The ethical implications of artificial intelligence systems design have gained significant attention over the last few years following the rapidly evolving landscape of AI and digital technologies. In the evaluation of the impact of AI. Previous studies have primarily focused on the ethical implications of AI. At the post development and deployment stages. This study instead focuses on the ethical considerations and ethical decision making practices of AI practitioners in the design phase of AI technologies. This study uses Kantian moral philosophy philosophical perspective to evaluate how AI practitioners apply personal values, beliefs, and moral sensitivities in designing AI technologies. Furthermore, using social constructivism approach, phenomena is explored by interpreting in depth semi structured interviews with AI practitioners responsible for designing and developing AI technologies. Thematic at data analysis was conducted using a qualitative approach to understand and derive the primary constructs and relationships in the data. Grounded on Kante and ethical theory, the conceptualisation of emerging themes such as the adoption of established AI principles, commitment to ethical decision making, and the commitment of the application of moral sensitivities in the design phase of AI systems emphasises respect for persons, universality and consistency, and moral obligation. The conceptual framework contributes to research and illuminates the relevance of county in theory to ethical decision making methods in the design and development of AI technologies by aligning them with universally applicable moral principles. Overall, this study demonstrates that in the absence of enforcement or governance of AI principles during the design and development of AI technologies, the application of individuals, moral awareness and sensitivity he sees, precipitates ethical consideration and decision making in the design and development of AI systems. The proposed framework opens areas for future research on the role of personal values, beliefs and moral sensitivities in minimising the likelihood of unintended adverse outcomes. Keywords: Ethical Decision Making AI Principles Moral Sensitivity, Ethical AI, Design AI and Development Emmanuel Count. And development Emmanuel count.

Item Type:	Article
Uncontrolled Keywords:	Ethical decision making; AI principles; Moral sensitivity; Ethical AI design; AI design and development; Immanuel Kant
Subjects:	H Social Sciences > H Social Sciences (General) Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	Institutes and Academies > Institute of Management and Health > Business, Finance and Management
Depositing User:	Caroline Jawad
Date Deposited:	21 Feb 2024 15:40
Last Modified:	21 Feb 2024 15:40
URI:	https://repository.uwtsd.ac.uk/id/eprint/2851

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