Apple – 40 years Product and Service Innovation, Lessons Learned from their Success

Myftari, Odhise (2017) Apple – 40 years Product and Service Innovation, Lessons Learned from their Success. The Student Researcher, 4 (1). pp. 69-82. ISSN 2047-3427

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Innovation is the key factor for building a sustainable competitive advantage and becoming an industry leader. #is paper seeks to define and distinguish between the terms e-business and e-commerce. Using Apple as an example, it analyzes how e-business is integrated into the organization and how this integration provides new opportunities for Apple. In my analysis I focus on Apple’s innovation strategy and how the company has managed first to dominate the music industry with the iPod and subsequently the mobile phone industry with the iPhone.

Item Type: Article
Uncontrolled Keywords: Apple, Apple ecosystem, business models, business model canvas, e-business, e-commerce, innovation, market disruption, value innovation
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Institutes and Academies > Institute of Management and Health > Business, Finance and Management
Depositing User: Thomas Jansen
Date Deposited: 26 Feb 2018 14:47
Last Modified: 01 Feb 2023 09:18

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