Items where Author is "Parsonage, Isobel"

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Article

Cockrill, Antje and Parsonage, Isobel (2016) Shocking people into action – does it still work? An empirical analysis of emotional appeals in charity advertising. Journal of Advertising Research, 56 (4). pp. 401-413. ISSN 0021-8499

This list was generated on Mon Oct 18 02:04:00 2021 BST.