Items where Author is "Wakibi, Aziz"

Article

Mahmoud, Ali B. and Ball, Joan and Rubin, Daniel and Fuxman, Leonora and Mohr, Iris and Hack-Polay, Dieu and Grigoriou, Nicholas and Wakibi, Aziz (2021) Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations. Journal of Marketing Communications, 28 (8). pp. 864-888. ISSN 1466-4445