Items where Division is "Institutes and Academies > Institute of Management and Health" and Year is 2016
 | Up a level |
Jump to: C
Number of items: 1.
C
Cockrill, Antje and Parsonage, Isobel (2016) Shocking people into action – does it still work? An empirical analysis of emotional appeals in charity advertising. Journal of Advertising Research, 56 (4). pp. 401-413. ISSN 0021-8499