Siew, Kok Chung (2021) A moderating effect of leadership and innovation on the relationship between product development, diversification and market development with the business growth performance of mature organisations: Critical instance case study of a flavour business of food industry in Malaysia. Doctoral thesis, University of Wales Trinity Saint David.
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1971 Siew Kok Chung. Moderating effect of leadership (2022).pdf - Accepted Version Available under License CC-BY-NC-ND Creative Commons Attribution Non-commercial No Derivatives. Download (4MB) | Preview |
Abstract
This research was aimed at two key areas: (1) whether the business development strategies of product development, diversification and market development drive business growth performance; (2) whether leadership and innovation are main drivers for product development, diversification and market development to drive business growth performance. A flavour business in the food industry of Malaysia for one of the top 10 global flavour industry leaders was selected for the critical instance case study in this research. This flavour organisation in Malaysia was named as GFM. Exploratory sequential mixed-method approach was applied in this research where an email interview was conducted for the exploratory primary qualitative data collection first, then an online survey was created based on the qualitative data analysis of the email interview for the explanatory primary data collection and quantitative data analysis to test the hypothesized theoretical framework. Pragmatism was used as the research philosophy and radical structuralist was used as the research paradigm in this research. Findings from this research confirmed diversification (independent variable) drove business growth performance (dependent variable), while leadership (moderating variable) was the main driver strengthening diversification for higher success rate to lead for the stronger business growth performance. Today, many studies reveal the importance of business growth for the survival and future successes of mature organisations in the current turbulent, hyper-competitive and complex business environment especially when facing a catastrophic business crisis. Many studies show different drivers that can help to foster the success rate of different business development strategies for driving business growth performance. However, there are limited studies existed to link and explain the relationship between the business development strategies of product development, diversification and market development with the business growth performance of mature organisations, and the moderating effect of the drivers of leadership and innovation on the relationship between product development, diversification and market development with the business growth performance of mature organisations. Those limitations can be the factors why today there are less than 20% of organisations in worldwide are successful in new business developments for business growth, over 50% of new ventures fail within five years and about one-third of all new organisations fail within the first few years of operation in business developments, while another significant percentage fail within four years. Findings from this research which includes a new generated and verified research model of business growth performance and the real case study of GFM eventually will contribute for closing the research gaps, and will be significant and beneficial to mature organisations from different industries as they will be able to learn and apply those findings in their real-life business challenges, and their business plan design, implement and execution, leading for successful diversification to drive business growth for the business resilience and further growth for survival and future successes.
| Item Type: | Thesis (Doctoral) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Theses and Dissertations > Doctoral Theses |
| Depositing User: | Lesley Cresswell |
| Date Deposited: | 05 May 2022 09:15 |
| Last Modified: | 05 May 2022 09:15 |
| URI: | https://repository.uwtsd.ac.uk/id/eprint/1971 |
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