The impact of integrated marketing communications on consumer behaviour: a case study analysis of Harrods

Nasser, Wafa Wajeeh (2022) The impact of integrated marketing communications on consumer behaviour: a case study analysis of Harrods. Masters thesis, University of Wales Trinity Saint David.

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Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Theses and Dissertations > Masters Dissertations
Depositing User: Natalie Williams
Date Deposited: 04 Jul 2022 08:21
Last Modified: 04 Jul 2022 08:21
URI: https://repository.uwtsd.ac.uk/id/eprint/2029

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