Hisham, Syed Ali Hezri Syed (2023) Impact of technology adoption as a key growth contributor for women micro businesses in Malaysia. Doctoral thesis, University of Wales Trinity Saint David.
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2413 Hisham, Syed. Impact of technology (2023).pdf - Submitted Version Available under License CC-BY-NC-ND Creative Commons Attribution Non-commercial No Derivatives. Download (1MB) | Preview |
Abstract
Nowadays, technology evolution is essential for business growth. However, there are still loopholes in adopting technology in microbusinesses, especially amongst women microentrepreneurs. Less exposure to knowledge and experience has deterred them from adopting technology. This study examines the relationship between technology adoption readiness among women microentrepreneurs in Malaysia as a key growth contributor for women microbusinesses. Three sub-objectives are (i) to identify the technology adoption readiness of women microentrepreneurs, (ii) to examine the relationship between technology adoption readiness, business model innovation, and their technology readiness, and (iii) to investigate the mediating effects of business model innovation between the technology adoption readiness and their technology readiness. This quantitative study distributed the survey questions to 421 women microentrepreneurs from five regions in Malaysia through digital platforms (i.e., WhatsApp, email, and Telegram). This study selected the respondents through non-probability sampling and analysed the data through descriptive, Pearson-correlation coefficient, and multiple regression analyses. The innovation factor has the highest mean and standard deviation, followed by optimism, insecurity and discomfort. The correlation coefficient for business model innovation and technology ready women microentrepreneurs is r = 0.495, p<0.01, meanwhile r = 0.577, p<0.01 for business model innovation and technology adoption readiness and r = 0.488, p<0.01 for technology adoption readiness and technology ready women microentrepreneurs. Technology adoption readiness is significant and positively related to both technology ready women microentrepreneurs and business model innovation. Next, business model innovation is significant and positively allied with technology ready women microentrepreneurs. Multiple regressions also reveal that after mediating variable business model innovation was considered, the β weight for technology adoption readiness was also significant. Thus, business model innovation acts as a partial mediator in the association between technology adoption readiness and technology ready women microentrepreneurs. There is no proof to reject the hypothesis v of H3. Business model innovation mediates the relationship between technology adoption readiness and technology ready women microentrepreneurs. This study contributes to theoretical development by demonstrating that business model innovation mediates the readiness for technology adoption and technology ready women microentrepreneurs. This study also designs intervention programmes to improve technology adoption readiness and technology ready women microentrepreneurs. Thus, they can improve their business performance by revisiting their business plans and strengthening technology usage.
| Item Type: | Thesis (Doctoral) |
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HQ The family. Marriage. Woman T Technology > T Technology (General) |
| Divisions: | Theses and Dissertations > Doctoral Theses |
| Depositing User: | Lesley Cresswell |
| Date Deposited: | 23 May 2023 09:53 |
| Last Modified: | 14 Aug 2024 08:40 |
| URI: | https://repository.uwtsd.ac.uk/id/eprint/2413 |
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