Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations

Munna, Afzal and Shaikh, Md Sadeque Imam (2023) Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations. In: Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, pp. 173-191.

[img]
Preview
Text
Munna, Afzal (2023) Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial.

Download (483kB) | Preview
Official URL: https://www.igi-global.com/gateway/chapter/327555

Abstract

For firms, digital marketing is revolutionary and machine learning has profoundly transformed the future of digital advertising. This chapter looked at the possible influence of digital marketing on organisations and the many tactics that may be employed in this chapter. The necessity to integrate digital marketing into a company's entire business plan is also emphasised, as are research gaps for successful digital marketing tools, approaches, and procedures. Businesses in the present day may benefit greatly from digital marketing techniques, tactics, and tools. These low-cost strategies and resources have levelled the playing field in marketing between large corporations and startups. As a result, digital marketing with new concepts might be a game changer for these emerging businesses. This chapter will do comprehensive research and critical analysis to find the best effective digital marketing tactics, approaches, and tools for small and medium-sized businesses.

Item Type: Book Section
Additional Information: ** From Crossref book chapters via Jisc Publications Router ** History: ppub 30-06-2023; issued 30-06-2023.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > T Technology (General)
Divisions: Institutes and Academies > Institute of Management and Health > Business, Finance and Management
SWORD Depositor: JISC Publications Router
Depositing User: JISC Publications Router
Date Deposited: 10 Aug 2023 14:07
Last Modified: 09 Jan 2024 16:45
URI: https://repository.uwtsd.ac.uk/id/eprint/2522

Administrator Actions (login required)

Edit Item - Repository Staff Only Edit Item - Repository Staff Only