Digital transformation: A multidisciplinary perspective and future research agenda

Paul, Justin and Ueno, Akiko and Dennis, Charles and Alamanos, Eleftherios and Curtis, Lucill and Foroudi, Pantea and Kacprzak, Agnieszka and Kunz, Werner H. and Liu, Jonathan and Marvi, Reza and Nair, Sree Lekshmi Sreekumaran and Ozdemir, Ozlem and Pantano, Eleonora and Papadopoulos, Thanos and Petit, Olivia and Tyagi, Sapna and Wirtz, Jochen (2024) Digital transformation: A multidisciplinary perspective and future research agenda. Wiley.

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Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital transformation of businesses, society, and consumers. Therefore, digital transformation has become a pivotal focus for organizations across various sectors in recent years. Despite differing scholarly perspectives on the concept and elements of digital transformation, a consensus exists that it significantly impacts consumer decisions and necessitates organizational adaptation. Recent challenges such as the COVID‐19 pandemic have further accelerated the need for digital transformation and its effects on consumers. This necessitates an editorial perspective on this most important topic to establish future research agenda encompassing the various dimensions of digital transformation. The purpose of this editorial perspective is to review research on digital transformation from a multidisciplinary viewpoint and provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented and virtual reality, the metaverse, and corporate digital responsibility—that are poised to fuel the pace of digital transformation. Each domain is analyzed through a lens of introduction, role, importance, multifaceted impact, and conclusions. Future research directions are suggested.

Item Type: Other
Additional Information: ** Article version: VoR ** From Wiley via Jisc Publications Router ** History: received 13-01-2024; rev-recd 17-01-2024; accepted 19-01-2024; epub 13-02-2024; ppub 03-2024. ** Licence for VoR version of this article:
Uncontrolled Keywords: Internet‐of‐things, mobile apps, artificial intelligence, ChatGPT, social media, digital transformation
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
T Technology > T Technology (General)
Divisions: Institutes and Academies > Institute of Management and Health > Business, Finance and Management
SWORD Depositor: JISC Publications Router
Depositing User: JISC Publications Router
Date Deposited: 20 Feb 2024 10:35
Last Modified: 20 Feb 2024 10:35

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