Ferrigno, Arcangelo (2024) An investigation into how Online business has been boosted by the changing of customer behaviour during the Pandemic. Masters thesis, University of Wales Trinity Saint David.
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Ferrigno, Arcangelo (2024) MBA An Investigation into how Online Business thesis.pdf - Accepted Version Available under License CC-BY-NC-ND Creative Commons Attribution Non-commercial No Derivatives. Download (3MB) | Preview |
Abstract
Following the COVID-19 pandemic, lockdowns and social distancing have forced people to change their daily behaviours radically. Consumers began to buy differently, reconsidering what was essential and swapping checkout lines for online shopping (JP Morgan, 2020). The research will focus on the end consumer's point of view towards adopting online business, which includes not only e-commerce but, in a broader sense, also other areas such as smart working, e-learning, food delivery and home streaming. It will analyse how customer behaviour has changed since the pre-COVID period and how the pandemic has boosted online businesses and "In-home" services. This work is a qualitative research study that aims to analyse data obtained from semi-structured interviews to better understand the long-term impacts of the pandemic. Initially, consumers moved online out of necessity. However, this trend has been maintained and strengthened thanks to a greater awareness of digital platforms' potential, flexibility, and convenience. Because of their regular usage, consumers have acquired new skills and confidence in online shopping, which has normalised and integrated into daily life. While some sectors have seen a decline in online commerce since the end of pandemic related restrictions, overall online activity continues to be significantly more robust than before the pandemic. Today, the trend traces a possible hybrid future, where new preferences merge with pre-pandemic habits.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Theses and Dissertations > Masters Dissertations |
| Depositing User: | Victoria Hankinson |
| Date Deposited: | 19 Jul 2024 09:16 |
| Last Modified: | 19 Jul 2024 09:16 |
| URI: | https://repository.uwtsd.ac.uk/id/eprint/3053 |
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