Zhong, Yan (2024) Study on the culture experiential and symbolic consumption of a heritage site: A case study of Mount Lushan in China. Doctoral thesis, University of Wales Trinity Saint David.
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Abstract
Consumer culture theory (CCT) has been widely used in various consumption contexts as a culture-oriented approach. Nevertheless, exploring tourist experiences based on the CCT lens in heritage tourism is still limited, especially in Chinese culture. The research aims to determine how a cultural heritage site’s symbolic and experiential consumption impacts Chinese consumers and how culture affects the experience of Chinese tourists. Thus, it focuses on constructing tourists’ cultural experience and personal meanings and further negotiating their possible aspects of identity through consuming cultural attributes in the world heritage site of Mount Lushan. An interpretivism paradigmatic foundation underpins this research, and a mixed strategy comprising a single case study, ethnography and netnography is adopted. Correspondingly, multiple methods are employed in qualitative data collection from tourists at the heritage site, involving observation, online blogs, and semi-structured interviews. Furthermore, the t
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | Experiential consumption, Symbolic consumption, CCT, Heritage, Culture, Identity, China |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HM Sociology |
| Divisions: | Theses and Dissertations > Doctoral Theses |
| Depositing User: | Yan Zhong |
| Date Deposited: | 11 Dec 2024 10:12 |
| Last Modified: | 11 Dec 2024 10:12 |
| URI: | https://repository.uwtsd.ac.uk/id/eprint/3262 |
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