The need for a systemic entrepreneurial solution to the sustainability challenge; evidence from the Welsh circular economy and beyond.

Kirby, David A. and Healey-Benson, Felicity (2025) The need for a systemic entrepreneurial solution to the sustainability challenge; evidence from the Welsh circular economy and beyond. In: Circular Entrepreneurship Ecosystems. Edward Elgar Publishing Ltd, pp. 41-58. ISBN 9781035318230

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Abstract

The study examines entrepreneurship and the concept of the circular economy, particularly the claim by Bosschaert (2022) that there is a need for a systemic, holistic, long-term approach to the sustainability challenge. The research analyses three Welsh businesses that have embraced the circularity concept in line with the Welsh Government's plan to become a leading circular economy. The study reveals that to address the challenge, entrepreneurship must recognise the systemic nature of the sustainability problem and reject Friedman's (1970) doctrine that the responsibility of business is to maximise its profit and satisfy its shareholders. It suggests that while circularity is essential, it alone is insufficient to address the sustainability challenge. The study concludes that entrepreneurship must adopt a systemic, holistic approach that generates profit while taking into account the welfare of both people and the planet. The chapter proposes a new business model, "Harmonious Entrepreneurship" that emphasises the harmony between profit, people, and the planet and requires all the actors in the entrepreneurial ecosystem to work in harmony with each other. It acknowledges the need for further research in other politico-economic contexts and provides further examples beyond Wales.

Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Research Innovation and Enterprise Services
Depositing User: Felicity Healey-Benson
Date Deposited: 04 Feb 2025 09:48
Last Modified: 04 Feb 2025 09:48
URI: https://repository.uwtsd.ac.uk/id/eprint/3360

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