Generative AI: Impactful Considerations to Responsible Data Practices in Business Execution

Osmëni, Tea and Ali, Maaruf (2024) Generative AI: Impactful Considerations to Responsible Data Practices in Business Execution. In: 2023 International Conference on Computing, Networking, Telecommunications & Engineering Sciences Applications (CoNTESA), 14 - 15 Dec 2023, Zagreb, Croatia.

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Abstract

AI is shaping our society and changing what it means to be human. The future is getting frenetic since the adoption of Generative AI (GenAI) in our everyday life. Humanity is slowly transcending from a society of consumers to creators. We first began with Siri and Alexa; now it is ChatGPT, DALL-E, Stable Diffusion and several other tools powered by Artificial Intelligence (AI) and Machine Learning (ML). Audi as well has started the use of Generative Adversarial Networks (GANs) to get inspiration on wheel design. This paper will focus on: the advantages; the social and cultural impact that GenAI opposes; use cases on how GenAI can enhance innovation and drive business value from the technical prospect; the potential risks that might arise if GenAI is abused and conclude with how technology teams alongside the C-Suite and Board of Directors should take action. These risks include deepfakes, legal confusion, hiring biases and inaccurate chatbots. AI is in the service of humanity and it is a responsibility of ours to treat(/train) it with dignity and fairness.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions:	Institutes and Academies > Wales Institute for Science & Art (WISA) > Academic Discipline: Engineering
Depositing User:	Muhammad Maaruf Ali
Date Deposited:	24 Mar 2025 15:25
Last Modified:	24 Mar 2025 15:25
URI:	https://repository.uwtsd.ac.uk/id/eprint/3485

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