Cultural implications on management practices in Cameroon

Pendati, Mirabell (2016) Cultural implications on management practices in Cameroon. Doctoral thesis, University of Wales Trinity Saint David.

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Abstract

This thesis examines the impact of cultural values directly on employee motivation and indirectly via leadership style. The study identifies distinguishing features of cultural values, leadership styles and employee motivation in Cameroon. The research investigates the perceptions of these concepts by managers and employees and the distinctive influence of the traditional Cameroonian values as compared to the Western values contained in the discourse of authors such as Hofstede, Likert, Maslow and Herzberg and students of their work. Field work includes questionnaires and interviews designed to elicit perceptions of the three concepts from the sample; the distinctiveness of perceptions as compared to Western discourse. Focus groups were incorporated into the research design and used to evaluate and modify hypotheses resulting from the fieldwork. The conceptual model designed for the research is based on literature and consultations. The study used both quantitative questionnaire survey and qualitative in depth interviews to collect data. 135 employees and managers from 10 SMEs of the banking and telecommunication industries in the private sector participated in the survey. 10 of them were interviewed, 4 leaders and 6 followers. Seven hypotheses are developed and tested against their validity in Cameroon in relation to the literature. The results indicate that the main hypotheses developed based on the three strands of literature used in the study proved to be robust, but some different important details were also found out. For example, Hofstede's (1991) masculinity index for the West African region was 46. There are also some distinctions with respect to leadership style and employee motivation. The study indicates that the perceived leadership style in organisations in Cameroon is paternalistic, that extrinsic motivational factors aremore important to Cameroonian employees than intrinsic factors. The study also discovered some African cultural values and leadership practices that constrain employee motivation and consequently organisational performance. It has been found out that employees in Cameroon's organisations will perform better in conditions where organisational values such as cooperation, participation, specification of targets and performance measure are of paramount importance especially if the leadership dimensions are those that encourage motivation and interaction. Direct and indirect links appear to exist.

Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Management Cameroon
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Theses and Dissertations > Doctoral Theses
Depositing User: Sandra Stedman
Date Deposited: 22 Feb 2017 10:03
Last Modified: 22 Feb 2017 10:12
URI: http://repository.uwtsd.ac.uk/id/eprint/722

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