Items where Division is "Institutes and Academies > Institute of Management and Health > Business, Finance and Management" and Year is 2016

Article

Cockrill, Antje and Parsonage, Isobel (2016) Shocking people into action – does it still work? An empirical analysis of emotional appeals in charity advertising. Journal of Advertising Research, 56 (4). pp. 401-413. ISSN 0021-8499

Ziemba, Ewa and Mullins, Roisin (2016) Identifying more about customers: the phenomenon of the switch to the knowledge exchange. The Online Journal of Applied Knowledge Management, 4 (1). pp. 165-179. ISSN 2325-4688

Conference or Workshop Item

Cockrill, Antje (2016) For their own good: class room observations on the social and academic integration of international and domestic students. In: Academy of Marketing Annual Conference & Doctoral Colloquium: Radical Marketing, 4-7 July 2016, Northumbria University, Newcastle, UK.

Ziemba, Ewa and Eisenbardt, Monika and Mullins, Roisin (2016) Information and communication technologies for supporting prosumers knowledge sharing –evidence from Poland and the United Kingdom. In: Federated Conference on Computer Science and Information Systems, 11-14 September, 2016, Gdansk, Poland.