Zheng, Jing (2024) Teaching Strategies to Improve Intercultural Competence of Business English Major Students in Jiangxi Province of China. Doctoral thesis, University of Wales Trinity Saint David.
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Abstract
The purpose of this study was to find out the barriers and obstacles that the business English teachers encounter in intercultural education of business English majors in central part of China, and explore the teaching strategies that teachers are using to tackle those barriers. The teaching strategies were offered by a group of teachers in a university located in the capital city of Jiangxi province and useful for constructing a teaching strategy model to serve as assistance to intercultural competence cultivation. The process and procedures used to validate the data and information were interviews with six business English teachers and questionnaires of forty-six students of business English program. The interviews were designed and conducted to collect information of the teaching barriers and strategies concerning intercultural teaching. Teachers dissected the challenges and corresponding countermeasures to develop students’ intercultural competence. They generated description of the concept and elements of intercultural competence and made explanation of the cultivation of intercultural competence of business English students. Two rounds of questions were communicated with the same group of students through questionnaires. Students provided self-evaluation of their attitudes and understandings of intercultural competence. They also show their evaluation of intercultural teaching and provide some suggestions for teaching. Conclusions made from this study include the identified barriers of intercultural teaching and intercultural teaching strategies for developing business English major students’ intercultural competence. The primary barriers include lack of understanding of the importance of intercultural competence, lack of consensus on the definition of intercultural competence, and lack of full confidence in teaching competence and teaching environment. The strategies thought of by teachers cover how to define IC teaching objectives, how to enhance intercultural knowledge, how to foster critical cultural awareness, how to develop intercultural attitudes, how to retain intercultural willingness, how to improve intercultural skills, and how to integrate diversified activities. An intercultural teaching strategy model with an example of a teaching plan, based on the findings and the teaching context of the business English programme, is presented to guide intercultural competence cultivation of business English learners.
| Item Type: | Thesis (Doctoral) |
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| Subjects: | L Education > L Education (General) P Language and Literature > PE English |
| Divisions: | Institutes and Academies > Institute of Education and Humanities > Academic Discipline: Humanities and Social Sciences |
| Depositing User: | Jing Zheng |
| Date Deposited: | 22 Oct 2024 08:04 |
| Last Modified: | 22 Oct 2024 08:04 |
| URI: | https://repository.uwtsd.ac.uk/id/eprint/3184 |
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