Rahman, Mushfiqur (2026) Changing nature of HRM practices at work: exploring the role of e-HRM in creating employer branding in the UK. Journal of Organizational Change Management. pp. 1-19. ISSN 1758-7816
Full text not available from this repository.Abstract
Purpose The purpose of this research is to investigate the transformative impact of e-HRM on human resource management practices and its pivotal role in creating employer branding in the UK. The study highlights the shift from traditional HRM to technologically driven e-HRM, emphasising its significance in modern workplaces. Design/methodology/approach This study employs a qualitative research methodology utilising semi-structured interviews and thematic analysis. Data were collected from 30 participants across various sectors in the UK to gain insights into the adoption, challenges and benefits of e-HRM practices in shaping employer branding. Findings The research reveals that e-HRM significantly enhances operational efficiency, fosters innovation and strengthens employer branding through digital tools and data-driven strategies. However, challenges such as employee resistance, technological hurdles and privacy concerns necessitate strategic management for successful implementation. Originality/value This research offers a novel contribution by integrating the dual perspectives of operational efficiency and employer branding within the context of e-HRM adoption. It provides actionable insights into leveraging e-HRM for sustainable HR practices and organisational competitiveness.
| Item Type: | Article |
|---|---|
| Additional Information: | ** From Crossref journal articles via Jisc Publications Router ** History: epub 12-03-2026; issued 12-03-2026. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Institutes and Academies > Institute of Inner City Learning |
| Identification Number: | https://doi.org/10.1108/JOCM-12-2024-0845 |
| SWORD Depositor: | JISC Publications Router |
| Depositing User: | JISC Publications Router |
| Date Deposited: | 26 Mar 2026 16:15 |
| Last Modified: | 26 Mar 2026 16:15 |
| URI: | https://repository.uwtsd.ac.uk/id/eprint/4162 |
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